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A Book For Those Who Lead Others . . .

Learn how to motivate teams with positive engagement and reinforcement.

In Bill’s thirty year history, he has helped design more than one thousand behavior change systems that have produced tremendous gains in performance and profits at America’s top companies including Disney, Coca-Cola, McDonald’s, General Motors, and Dupont.

Hidden in this book you will find Bill’s “secret sauce”, and the recipe for rapid, sustainable behavior change and engagement–Positive Reinforcement (PR+).